Show and Tell for “Liquid Death”
The project highlighted key platforms like X (formerly Twitter) and Instagram, showing how Liquid Death connects with its audience using humor, shock value, and punk-rock aesthetics. I explored their use of the Outlaw Brand Archetype, their commitment to sustainability (“Death to Plastic”), and their unique approach to direct-to-consumer (DTC) and hybrid distribution models.
- Client Su Mcvey, Prof of Social Media Marketing
- Date
- Category Social Media Marketing
- Location Toronto, ON
Project Title: “Liquid Death – Slaying Social Media with Killer Branding”
Course: MARK1051 – Social Media Marketing
Presented by: Zalak Padhiyar
This project was a deep dive into the disruptive social media marketing strategy of the beverage brand Liquid Death. The presentation analyzed how the company has effectively leveraged bold, rebellious branding and viral content to stand out in a saturated market.
The project highlighted key platforms like X (formerly Twitter) and Instagram, showing how Liquid Death connects with its audience using humor, shock value, and punk-rock aesthetics. I explored their use of the Outlaw Brand Archetype, their commitment to sustainability (“Death to Plastic”), and their unique approach to direct-to-consumer (DTC) and hybrid distribution models.
My presentation focused on three core takeaways:
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Disruptive branding can drive success.
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Sustainability resonates when it’s authentic and loud.
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Multi-channel and experiential marketing helps build a cult following.
This work was recognized with full marks and praise from my professor for its clear insights and strong analysis of a cutting-edge brand.
Mark1051_Social media Marketing_Show and Tell_Liquid Death_Zalak Padhiyar