As part of a collaborative in-class assignment, my team developed a comprehensive marketing and brand strategy to revitalize Porchies Candy, a freeze-dried candy company owned by our professor. The objective was to boost brand awareness, enhance the digital experience, and reposition Porchies as a fun, whimsical treat for a younger audience.

Key Contributions:

• • Video Production: We wrote the video script, filmed, and edited a promotional video that showcased Porchies Candy’s unique freeze-drying process and playful personality in a shareable format.

  • Design & Visual Content: We designed infographics and Instagram post mockups to highlight product features, flavors, and brand identity with a fresh, cohesive look.

  • Interactive Instagram Campaign: We created a set of Instagram posts designed to spark audience engagement, including a crossword-themed interactive post with a giveaway. Users were encouraged to like, comment with the correct answer, share, and subscribe within a set time frame for a chance to win a free bag of Porchies Candy—boosting both reach and interaction.

  • Branding Strategy: Our team proposed a full website redesign, addressing issues such as broken links and lack of visual appeal. We recommended a more interactive and colorful interface aligned with a whimsical, candy-loving aesthetic.

  • Target Audience & Theme: We suggested a refreshed visual identity targeting women aged 18–24, using a pink and whimsical color palette to resonate with Gen Z’s preferences and align with current trends on social media.

Our campaign concept and creative execution earned us first place in the class competition for its strong strategic thinking, modern visuals, and engaging content.