As part of our Strategic Marketing course (MARK1054), we were tasked with developing a comprehensive marketing campaign for George Brown College’s Office of Anti-Racism, Equity, and Human Rights Services (OAEHRS) in support of the upcoming GBC Pride 2025 celebrations. This project required our team to approach the campaign as a real-world client engagement, beginning with a discovery meeting hosted by the OAEHRS department.

For our Fundamentals of Marketing & Integrated Marketing Communications (IMC) course, our team was assigned to develop a new product concept for the LunchMate brand and build a complete launch strategy targeting modern, health-conscious consumers. We conceptualized a plant-based LunchMate product line that aligns with growing demand for sustainable and vegan-friendly food options. Key Contributions: […]

As part of a collaborative in-class assignment, my team developed a comprehensive marketing and brand strategy to revitalize Porchies Candy, a freeze-dried candy company owned by our professor. The objective was to boost brand awareness, enhance the digital experience, and reposition Porchies as a fun, whimsical treat for a younger audience.