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Assistant Media Buyer

Behind the Scenes with Michael Hatswell: Insights from an Assistant Media Buyer/Planner at Essence Mediacom

In a recent guest lecture, Michael Hatswell, an Assistant Media Buyer/Planner at Essence Mediacom, shared invaluable insights into the world of performance marketing and job-seeking strategies. As a 2021-2022 alumnus of our program, Michael’s journey from graduation to his current role provided a relatable and inspiring narrative for all of us aspiring marketers. Overview of […]

AI and the Evolution of Marketing: A Chat with Sam Leung, VP of SEM & Ad Tech

While pursuing my Post graduation certificate for Digital Media Marketing program, I have been grateful to connect with seniors in marketing industry that have provided us some helpful knowledge and tips to stand out while looking for our workplace. For me particularly, I struggle figuring out which industry is best for me and if it […]