In a recent guest lecture, Michael Hatswell, an Assistant Media Buyer/Planner at Essence Mediacom, shared invaluable insights into the world of performance marketing and job-seeking strategies. As a 2021-2022 alumnus of our program, Michael’s journey from graduation to his current role provided a relatable and inspiring narrative for all of us aspiring marketers.
Overview of Michael’s Talk
Michael began by outlining his career trajectory, starting with his internship at Adidas Canada, where he managed marketing materials and promotions for in-store activations. This experience paved the way for his current role at Essence Mediacom, where he works with the Universal Pictures team. Michael emphasized the importance of aligning one’s career with personal interests and passions, which for him includes entertainment, sports, and potentially tech or gaming in the future.
One of the key takeaways from Michael’s talk was his emphasis on networking. He highlighted two primary job-seeking strategies: actively engaging with peers and professors and booking one-on-one meetings to discuss career interests and opportunities. Michael also shared his ongoing efforts to network internally for career advancement, demonstrating the continuous nature of professional growth.
What I Learned from Michael
Michael’s discussion on networking resonated deeply with me. He stressed the importance of participating in class activities, keeping cameras on during virtual sessions, and engaging in discussions. This proactive approach not only helps build rapport with professors but also fosters a marketing mindset through curiosity and active participation.
From my own experience, I recall a group project where I took the initiative to organize meetings and ensure everyone was on the same page. This responsibility helped me build strong relationships with my peers and professors, which later proved beneficial when seeking recommendations and advice. Michael’s advice reinforced the value of these interactions and encouraged me to continue nurturing these connections.
Impact on My Career Path
Michael’s insights have significantly influenced my perspective on career development. The two job-seeking strategies he shared—engaging with peers and professors and booking one-on-one meetings—are practical steps I can implement immediately. By actively participating in class and seeking personalized advice from professors, I can better understand the various marketing roles and identify those that align with my interests and skills.
Additionally, Michael’s journey in performance marketing has piqued my interest in this field. The idea of working with entertainment clients and leveraging data to drive marketing strategies is appealing. However, I am also intrigued by the potential to explore other areas such as tech or gaming, much like Michael’s aspirations.
Key Learnings and Surprises
From Michael’s case study, I gleaned two crucial insights: the significance of aligning career choices with personal passions and the ongoing necessity of networking. I was particularly surprised by the sheer diversity of marketing roles available, many of which I had never considered before. This discovery has inspired me to explore different paths within the marketing field and stay open to various opportunities.
The prospect of a career in performance marketing is especially appealing to me due to its dynamic nature and the chance to work with high-profile clients. The combination of creativity and data-driven decision-making in this field resonates well with my strengths and interests.
Conclusion
Michael Hatswell’s talk was both enlightening and motivating. His practical advice on networking and career development, coupled with his own career experiences, provided a clear roadmap for aspiring marketers like me. By implementing his strategies and remaining open to various marketing roles, I am confident in my ability to navigate my career path successfully.